Start here
Four things it refuses to do.
A retention tool that cannot refuse is a liability for a broker, so the refusals come first and the rewards are built on top of them.
To grant a reward a market does not allow
A reward tied to how much a retail client trades is not permitted everywhere. The edition holds a list per market of what it may not grant, checks it before granting and stops rather than warns. A rule that only warns gets clicked past.
To touch the trading account
It never opens, sizes or closes a position, and it never moves money. Your platform holds the account and does all of that. The boundary is the same in every edition: the system that holds the money is the system that moves it.
To reward a pattern that looks like harm
A client who trades harder after a run of losses is the client a retention programme must not push. A rule that takes such a client out of the programme is written the same way as a rule that rewards one, which is the only reason anyone writes it.
To be the record of a trade
Your platform is the book of record for every execution. Vivalto keeps the client record, the programme and what it granted, and it reads the trade rather than owning it.
The line
Your platform keeps the account. Vivalto keeps the counter.
Your trading platform keeps
- The account, the balance and the equity
- Every position and every execution
- The client money, and every movement of it
- The regulatory reporting
- The credit itself, when it is applied
Vivalto keeps
- One client record, across every brand you run
- The segments a client moves in and out of
- The retention programme, drawn as a journey
- The counter that watches a condition
- The record of what was granted, and what was refused
The system that holds the money is the system that moves it.
Where a programme acts
Four moments in a client's first month.
These are the moments a head of retention already watches by hand. The edition watches them without being asked.
DAY ONE
Funded, and has not traded
The account is open and nothing has happened. Education, not an incentive.
DAY THREE
First position closed
The first real moment. What is said here decides the second month.
DAY FOURTEEN
Two quiet weeks
The client has gone quiet. A segment they entered on their own, and left the same way.
ANY DAY
A withdrawal is requested
The one moment where a retention tool must be careful rather than clever.
Your decisions, not ours
Four answers we need from you.
The page ends on these four rather than on a feature list, because each one is a judgement about your clients and your markets that software has no business making for you.
- Which markets, and who keeps the list. The rules differ by market and they change. You tell us where the list of what may not be granted lives and who on your side is accountable for it being right, and the edition checks that list before every grant.
- What is counted, if not volume. The engine counts a chosen unit against a target. Which unit is safe to reward in your market is a compliance judgement, and your compliance officer makes it rather than us.
- What the broker credits, and whether it can be taken back. Cash, a rebate, a fee waiver and a research subscription are four different things to account for. The edition grants the one you choose and records it against the client.
- What must never be rewarded. The rule that takes a client out of a programme is easy to write and impossible for us to write, because it is a decision about your clients rather than about software.
If you run retention at a broker, we ask before we assume.
Thirty minutes, on your own numbers. You see the product running, and we go through the four answers above against your own market.
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